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The Institute For Luxury Home Marketing



Marketing Luxury Properties


Marketing luxury properties is all about identifying the key characteristics that make a home unique, finding the home's story, and telling that story to the right prospects. Cookie-cutter mass marketing with a luxury property is ineffective and a waste of time and money. Targeted lifestyle marketing will help you sell the home more quickly and at a higher price.


Here are some resources we use to help market your luxury properties:


  • WealthEngine’s Prospect Generator tool allows us to create highly-targeted mailing lists of qualified potential buyers based on the lifestyle of the property, and any criteria we choose. 
  • American Affluence Research Center (AARC) - a good source for custom mailing lists of the affluent - target and reach the right prospects
  • ProxioPro
    International MLS and referral platform.
    -Network with over 1 million international agents
    -Have your listings translated into 19 different languages
    -FREE property listings on one of the largest listing syndication and re-syndication networks, putting your properties on more than 50 popular websites like Yahoo!Real Estate, Trulia, Zillow, Point2 Homes, and more.
  • Printed Brochures
    Merrill Corporation, the leading provider of real estate marketing solutions, has created a special Online Design Center for members of The Institute where you can order custom property brochures, flyers, postcards and mini-brochures.
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